The Brand
identif.io is a world-wide technology example company. Focusing on world energy solutions utilizing the latest in energy technology, I wanted to include IO (input/output) into the name creatively that also highlights the companies ability to "identify" problems.
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Additional brand information:
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The branded colors of identif.io are;
White (#FFFFFF)
Purple (#8C52FF)
Coral Red (#FF5757)
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The typeface of identif.io is "League Spartan"
The Extras
The Brand
chic chick is an international women's fashion example company. Focusing on modern, sleek ("chic") attire, chic chick is the brand for all women. Displaying the logo as black text color enhances the ability to change the background of the logo to showcase which season is currently being advertised.
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Additional brand information:
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The branded colors of chic chick are;
Black (#00000)
Choice of color by season (#XXXXX)
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The typeface of chic chick is "Yeseva One"
The Extras
I developed a graphic to show the end user what you can expect when utilizing the mobile app. This type of visual gets the the end user comfortable with the secondary channel of engagement before even downloading the app.
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I wanted to keep the same branded look between the website, email, and mobile app. Cohesiveness in your brand is expected by consumers. I wanted to achieve a level of familiarity that the moment someone recognizes the logo, the assets, or even the typeface, they are familiar and comfortable with the information they are viewing.
The Brand
Kings is a national example sports team. Focusing on a triumphant, winning sports team mentality. The beauty of a tri-color logo is its ability to be reversed. This creates additional branding, another layer of contrast, while still holding true to the original logo.
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Additional brand information:
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The branded colors of Kings are;
White (#FFFFFF)
Gold (#E09E29)
Blue (#00529B)
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The typeface of Kings is "Authenia"
The Extras
I developed a graphic using the same template from chic chick to show the end user what you can expect when utilizing the mobile app. To reiterate, this type of visual gets the the end user comfortable with the secondary channel of engagement before even downloading the app.
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I wanted to keep the same branded look between the website, email, and mobile app. Cohesiveness in your brand is expected by consumers. I wanted to achieve a level of familiarity that the moment someone recognizes the logo, the assets, or even the typeface, they are familiar and comfortable with the information they are viewing.
The choice of creating a graphic based on a "ticket" is a great example of visualization. This type of thought process is not just creating something visually appealing, but creating something that actually taps into the brains core function of familiarity. A high percentage of people you are targeting will know the shape of a ticket, and can complete the process of initially viewing the image to the end goal of capturing them as a customer.
The Brand
Protek is a world-wide cyber security protection example company. Focusing on cyber security, I wanted to showcase an orderly, almost governmental portrayal that gives the consumer a feeling of protection and security. Following suite with Kings, this also has a tri-color design with striking red contrasted against black and white.
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Additional brand information:
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The branded colors of Protek are;
White (#FFFFFF)
Black (#00000)
Red (#F7000F)
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The typeface of Protek is "Anteb Bold"
The Extras
Creating a visualization of social media lets the consumer know they have the option to follow the company to get the latest news and information. Branded assets help with enhancing the logo and the company as a whole. I wanted to conceptualize a cohesive brand that showcases many different assets in a powerful format.
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The elegant, modern design of the assets created for Protek have a strong influence on how the consumer will respond to the company. Taking time to think about these colors, and how they reflect the company, makes the world of difference for the end result.
This type of graphic layout can be used for hyperlinks, or just as a visualization of what aspects the company is promoting. Here, you can look at the shield with the checkmark and instantly visualize "protection". Or, the chain link represents "linking" and "connection". Visual graphics help enhance the copy that has been created.
The Brand
Nibble Kibble is an environmentally friendly pet food company emphasizing the importance of sustainability and the recycling of its product. Nibble Kibble has created a shift in the pet food industry by delivering the product in a cardboard box container instead of oversized plastic bags which are harmful for the environment.
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Additional brand information:
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The branded colors of Nibble Kibble are;
Peppermint (#85FFD3)
Blue (#5271FF)
White (#FFFFFF)
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The typeface of Nibble Kibble is "League Spartan"
The Extras
Creating a visualization of social media lets the consumer know they have the option to follow the company to get the latest news and information. Branded assets help with enhancing the logo and the company as a whole. I wanted to conceptualize a cohesive brand that showcases many different assets in a powerful format.
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The elegant, modern design of the assets created for Protek have a strong influence on how the consumer will respond to the company. Taking time to think about these colors, and how they reflect the company, makes the world of difference for the end result.
This type of graphic layout can be used for hyperlinks, or just as a visualization of what aspects the company is promoting. Here, you can look at the shield with the checkmark and instantly visualize "protection". Or, the chain link represents "linking" and "connection". Visual graphics help enhance the copy that has been created.
